In the old days, the audience came to us. They walked up to a news stand or a vendor or into a store and bought a newspaper. Maybe they filled in a coupon to get it delivered; posting back a cheque every now and then, or popping into the corner shop to pay their bill. When radio arrived in the 1920s, they did the same thing – switched on the set and waited for the news programme to start. TV arrived and they sat down to watch the news at a time dictated by the schedule.