To assert that the mass media have undergone monumental change in the past quarter century is an understatement of epic proportions. In 1990, before the World Wide Web arrived, U.S. newspapers employed about 458,000 people. By March 2016, that number was 183,000, a decline of about 60 percent. Other parts of the traditional media also suffered declines, although less dramatic. Jobs in the radio industry, for example, dropped 27 percent, while book and magazine publishers experienced lesser but still significant job losses.