The example of Nike is a good example of the importance of being sensitive to others’ beliefs. In 1997, a row broke out after Nike used a logo meant to look

Public relations (PR) in Islam revolve around the individual and the community. It seeks to build up individuals and communities – Umma(h) – within the principles and teachings of Islam. Communications and PR are practices intended to achieve the interests of all. These tools should be used within the context of the morals and the ethics of Islamic society.