John Lombe’s first ever water-powered silk mill was surely the product of strategic thinking, as was Arkwright’s cotton-spinning mill. A century and a half later Henry Ford’s mass production of the Model T established a virtuous cycle of massively reduced costs through standardization and mass production, enabling the decimation of automobile prices, thus creating the new mass markets to justify the new factories. More recently Microsoft, Intel, Amazon and Google, just as examples, have similarly blazed new ways ahead which surely represent the successful pursuit of strategy.