This chapter references an international cross-sectional study conducted by Dr. Daniel Stroud and Leif Hallberg exploring the practice patterns of professionals providing equine-assisted therapy. The results of this study help the industry take shape, shedding light on practitioner demographics, competency levels, financial considerations, and the professional applications of equine-assisted therapy. The chapter also includes important information about business models, revenue streams, third-party payment, budgeting, and operational needs, and guides professionals through business and strategic planning considerations.