A mission statement is a tool to keep you and others informed of and focused on the purpose of the museum store. If it seems the store is getting away from its original intent because of changing circumstances or the often-frantic pace of retail, refer to the mission statement. If no statement is in place, write one and put it into effect. Use it for yourself and share it with staff, the museum, and the community to communicate the store’s purpose. To develop a mission statement: 1. Refer to the museum’s statement of purpose as stated in the nonprofit

tax documents. 2. Compose a simple, short, clear store mission that reflects the museum’s

statement of purpose and the institutional mission statement. 3. Get approval for the store mission statement from the museum