ABSTRACT
Thescienceandartwehavebeenexploringisissueadvocacy.Too often,however,issueadvocatesfunctionaspassiveissuemanagers, waitingforissuestoappearontheirradarscreensandthendevising appropriatestrategiestodealwiththem.Theybecomereactive,only recognizinganissuesolateinitslifecyclethattheyhavefew·options andlimitedopportunitiestoinfluenceitscourse.Onissueafterissue, theyareforcedtoplaydefenseandcatch-up.Successistoooften definedas"minimizingone'slosses."
