The utilization of a great technology for great purposes, the appeal to excellence in the service of diversity-these became the concepts that gave shape to the work of the Commission. In the deepest sense, these are the objectives of our recommendations. (Carnegie Commission 1967, 14)

During the mid-to late 1960s, members of the Carnegie Commission on Educational Television articulated a grand vision for noncommercial TV that was built upon the principles of diversity and multiculturalism. "America is geographically diverse, ethnically diverse, widely diverse in its interests," members observed. "American society has been proud to be open and pluralistic, repeatedly enriched by the tides of immigration and the flow of social thought. Our varying regions, our varying religious and national and racial groups, our varying needs and social and intellectual interests are the fabric of the American tradition" (Carnegie Commission 1967, 14).