Skip to main content

Breadcrumbs Section. Click here to navigate to respective pages.

Chapter

Strategic Alliances, Market Positioning, and Differentiation

Chapter

Strategic Alliances, Market Positioning, and Differentiation

DOI link for Strategic Alliances, Market Positioning, and Differentiation

Strategic Alliances, Market Positioning, and Differentiation

ByMaria G. Burns

BookPort Management and Operations

Click here to navigate to parent product.

Edition 1st Edition

First Published 2015

Imprint CRC Press

Pages 23

eBook ISBN 9781315275215

ABSTRACT

Business has only two functions: Marketing and Innovation.

Taylor & Francis Group Logo

Policies
Journals
- Taylor & Francis Online
Corporate
- Taylor & Francis Group
Help & Contact
- Students/Researchers
- Librarians/Institutions
Connect with us

Registered in England & Wales No. 3099067
5 Howick Place | London | SW1P 1WG© 2023 Informa UK Limited