ABSTRACT
A new confidence is evident throughout the training profession. Changes in the corporate and business environment in which the training manager operates have created opportunities for a significant new organizational contribution. Although many problems and challenges lie ahead, there are clear indications that the competitive demands of today’s economy will bring training and development centre stage. The training department will no longer be required to justify its existence: it will no longer need to fight for support and attention from the Chief Executive. From now on it will be seen as a key player in the creation and maintenance of competitive strategy.
