This chapter addresses a neglected area of offender profiling, namely ethical and professional issues. Through a consideration of the general standards of practice deemed appropriate by the British Psychological Society we outline how many profiling standards fall short of these recommendations. In doing so we highlight the importance of processes over outcome and note how endemic unprofessional and unethical practices are maintained by the failing to consider appropriate procedures. We do not promote this as the definitive set of regulations but rather wish to open up debate about standards where, previously, such discussion has been entirely absent.