The pricing practices of foreign producers that import into the U.S. market receive great attention from many observers of international business. The advent of floating exchange rates in the early 1970's for many advanced economies made the pricing of internationally traded goods a more complex proposition than had been the case under the Bretton-Woods regime of relatively fixed exchange rates. Businesspeople around the globe were forced to add the element of adjustments to exchange rate fluctuations to the myriad of other factors to be considered when establishing the prices of their products that would be sold in international commerce.