There are more than 200 countries in the world. The majority of these have their own language (many have several different languages), culture, laws and regulations, economic and political structures – all of which play a part in obstructing cross-border trade and other foreign economic activities. More specifically these factors include customs duties and tax for imported goods and services; cultural differences within trade and commerce, or how we use and consume our purchases; more dramatic conditions such as a boycott due to political conflicts; economic policies leading to uncertainty and currency fluctuations thereby disrupting price competitiveness; or it could be national business structures making it difficult for foreigners entering the market.