In Chapter 5, we considered the gamut of political participation in Britain and Japan, including the factors that led people in Britain and Japan to participate, or not to participate, in voting. Chapter 6 turns to what is arguably a more important question, and most certainly a more studied one—why people vote for one candidate or party over another. It is in voting that most citizens find their voice in determining the character of national leadership, though this act alone usually has quite minimal effect in communicating voter opinion about the political agenda.