ABSTRACT
Many young people graduate from university with the aim of being in a management position or having some management dimension to their work. Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage aims to accelerate the journey by covering 11 key perspectives that have never been captured before in a single text. Being active in the industry, the author focuses on key contemporary themes and thinking that is central to today’s management agenda and that is often taught in a fragmented nature or not fully developed into teaching material. This book blends theoretical models and strategic frameworks with industry-specific examples and seeks to fill the void in the availability of quality strategic fashion management literature.
