ABSTRACT
Officially known as the Games of the XXXI Olympiad, the 2016 Summer Olympics (Jogos Olímpicos de Verão de 2016) of Rio de Janeiro, Brazil, fit into a form of conduct dictated by the ethical regulators of the internationalised sporting market, the International Olympic Committee (IOC): they should be a major international multi-sport event held in a formally selected host city (Rio de Janeiro), within a designated time frame (5 August to 21 August 2016). The ‘host’ should provide for international guests/athletes, food, drink and a place to stay, train and prepare for the competition (Lashley and Morrison, Eds, 2000). Over 11,000 athletes from 207 National Olympic Committees, including first time entrants Kosovo, South Sudan and the Refugee Olympic Team, took part in Rio 2016 (Rio 2016 Olympic Wiki, undated). A series of other training and event-making venues should be ready to host the actual athletic and ceremonial performances: thus, 33 sporting venues in the host city, and five more in São Paulo, Belo Horizonte, Salvador, Brasília, and Manaus, were made available.
