At a film panel I recently attended the discussion was centered on how singularly important marketing is for your film and what we should be concentrating on most. At a second panel we were asked to consider the best spokesperson for our film and the stories that can be told to build an aura around it and help with publicity. I have heard that Marshall Curry thinks of his marketing as soon as he begins filmmaking—and look how successful his films have been. Refer back to the introduction to this book and the research chapter (Chapter 1) on the question of who needs your film.