One of the highlights of the campaign is to choose what issue you are going to work on. This chapter is designed to help you choose a social action project you will work on with others in a group. Right now, you may have some general idea of what social problem you want to improve or correct. The process of choosing an issue is called issue development. Developing an issue means that you identify a solution to a social problem that you and others in your group feel strongly about and whose demand is specific, simple, and winnable, with the result of the campaign being a positive, concrete change for the community. As you are aware, the academic term is short, generally between ten to 16 weeks, so the sooner you choose an issue, the quicker you can begin to work on the campaign. To start the issue development process, it is first necessary to understand the difference between personal and social problems, and issues.