ABSTRACT

I N M A N Y respects the automobile dealer is the prototype of the independent small business man. His business is usually large enough to l i f t h im out of the "tradesman" class. Few automobile dealers operate on a capital investment of less than $15,000; and in many a small town the leading auto­ mobile dealer is the largest independent businessman. Yet very few dealerships go beyond the range o f small or mediumsized business-at least i n terms of capital investment i f not always i n terms of profits.