ABSTRACT

Anthropologists have been consulted-and often gave profuse advice-

on such vital American problems as war with exotic societies; rural and urban

poverty; the intricacies of ethnic identity; ecology and the use of drugs; marriage,

divorce and promiscuity; or simply the future of the species. In many instances,

societal interests, expressed in patterns of funding for research, were quickly

translated into conceptualizations and theories and have in some cases given rise

to subdisciplines and professional alliances of the secret society type. Department

chairmen, having to sell their discipline to tighthsted university administrators,

proudly pointed to rising enrollment figures. Often, and probably correctly, this

was interpreted as a shift from introductory philosophy, literature and history to

anthropology as a provider of a Weltbild to undergraduate freshmen.