At first sight, of course, the escape from social control can look like a mere return to individualism, especially when Kristeva insists upon the reintroduction of 'the speaking subject' and Barthes insists upon 'the freedom of the Reader' . However, this freedom is not the free will of a transcendental consciousness, and this subject is not the coherent subject of a self or an T . On

the contrary, 'the speaking subject' is 'a divided subject, even a pluralized subject, that occupies, not a place of enunciation, but permutable, multiple, and mobile places'.3 Indeed, Kristeva also claims that 'the subject never is, the subject is only the process of signification'.4 Once again, the forms of creativity are to be ultimately located in language itself, language as it only passes through individuals.