ABSTRACT
The traditional fact sheet is a what, who, when, where, why, howoutline of the accompanying news release in a media kit. Some editors prefer this stripped-down presentation to the news release. Broadcast editors may prefer fact sheets because they’re not written as newspaper stories. Other editors may prefer fact sheets because, by listing only facts, they avoid the subjectivity that many editors fear lurks in news releases. Fact sheets generally appear only in media kits (pages 132–134).
