ABSTRACT
Don’t let the brevity of this segment alarm you: Jobs in strategic writing do exist. As long as organizations communicate, strategic writers will have jobs. Good strategic writers might have choices among good jobs. And really good strategic writers might discover an irony in their careers: Their successes in writing might pull them away from writing. A great ad copywriter might become an agency’s creative director—more memos, proposals and business correspondence, certainly, but fewer ads. A talented writer of stories for an online magazine might soon become the editor of the magazine—more money, but less writing of informative, entertaining features. These talented individuals will groom the next generation of strategic writers, searching for writers as good as themselves. Good writers recognize and value good writing.
