ABSTRACT
59The first way to examine how voters respond to women candidates is to get a better sense for how they evaluate them. Certainly, voting for (or against) a woman candidate can be a sign of support (or rejection), but that is really an imprecise measure of a voter's evaluation. As we will see in Chapters 4 and 5, a person's vote choice can be influenced by several factors, and determining which factors are most important is not always easy. So, even though vote choice regarding women candidates is one way to determine people's levels of acceptance of these women, it is not a complete one. We begin by investigating how people think about women, how they evaluate them when asked to, and how they assess their abilities.
