ABSTRACT
In this chapter, we are going to discuss a few data analytics techniques, tools and examples that can help business managers in identifying the hidden insights in the data and utilize that in creating greater value for their organization. These are important tools and techniques that can help them in most Big Data analytics projects and we have covered them here with a view to having a good understanding of their usage and viability in different cases. These tools will help reduce the guesswork and aid in arriving at smart decisions in a short span of time. Every technique is different, and one may be more useful for your purpose than the other. The data throws up interesting patterns of consumer behaviour, and with the ability to gauge customer needs and satisfaction through analytics, comes the power to give customers what they want. There are cases where analytics has sown the seed of new product ideas and offerings.
