When given the opportunity to change things within their own organization, most people will have an idea of what it is like for them in the present (point A) and what they want things to be like in the future (point B). So, in its simplest terms, I begin by assessing with the group what point A looks and feels like and what point B looks like and how they will know when they have arrived. This can be done in a number of ways, from individual interviews, to postal questionnaires, to small or large group discussions, depending on the constraints and culture of the organization.