This book describes how insignificance seeps into everyday life. It concentrates on meaningless human behaviors repeatedly performed, although no significance is attached to them. The book expounds on causes, effects, and remedies. It points at how the progressive digitalization of life is turning the relation between subjects and objects, as well as that among individuals, into empty stereotypes; it underlines the causal link between such lack of existential salience and several contemporary “obsessions”; it suggests some strategies to resist the alienating effects of the digital bureaucratization of meaning.