This chapter advocates Moscovici’s concept of social representations as a social psychological concept of the European school, spanning psychological and sociological levels, and as such readily lending itself to connecting psychological and sociotechnical frames. It draws on examples from our own work and that of others, illustrating the roles of ‘anchoring’ and objectification that are at the heart of the concept of social representations; we show how these can help to explain not only the psychological aspects of energy controversies, but also the progress that different technologies make and the discursive competition involved.