We are all familiar with television, radio, digital, newspapers, or magazines from the consumer’s standpoint. That is, we don’t think twice about checking Facebook or Instagram every morning, listening to Spotify on the way to work, going online during the day to catch up on the news or search for where to get your car tuned up, watching TV when we get home at night, and reading a magazine on a tablet in bed before going to sleep. For advertisers, each of those points of contact we make with the medium represents a paid opportunity to communicate with a potential target for their product or service.