When Anthropology was primarily interested in culture history, the question of how societies get their members to behave in conformity with cultural norms was of small concern. But when anthropology became interested in the problem of how societies operate, this question became—and has remained—salient, not only for culture-and-personality theorists but for other anthropologists as well. “Our great problem as anthropologists,” says Firth, is “… to translate the acts of individuals into the regularities of social process” (1954: 11).