A mix of invited architects and theorists and an artist respond to questions about the future of the iconic. Will the iconic architecture industry accelerate toward its own end? If so, what will come after iconic architecture? Will the digital image continue its reign over architecture? Will the iconic architecture industry help kill off capitalism—or does it prove there is no alternative to capitalist realism? The varying strength and directness of the responses testify to the need to open a new discourse around iconic architecture, the lack of which this book aims squarely to address.