Revising your model

Your business model – how you will make money – eventually (and typically) will need to be put on a new path, whether nudged gently or yanked violently. Not because you’ve not given it enough thought, but because you’re in business, and business provides feedback. Feedback can be illusory, too, especially when doled out in the form of adulation, awards, or recognition too soon. So: eyes open. Observe. Adjust.