I start this book by stating that urban design has been completely subsumed by neoliberalism. Its original ethos of designing good cities for living has been neglected. Historically, successful stories of urban design involve cohesive socio-cultural values that shaped cities and maintained an equilibrium based on human values (Golany, 1995). It has been stated that “the discipline through which social aspirations can be realized physically” (Canniffe, 2006a, p. 1). Under neoliberalism, the disciplinary field of urban design aligned its ethos with a set of modes of production that aim to maximise the efficiency of land markets and facilitate financial transactions of urban spaces.