Media raise normative questions of various sorts. Some start out from evaluating the organisational structures through which media get made; others start out from our evaluations of the things media institutions and individual media agents do and the implications for our wider media environment in an environment that in the past 15 years has expanded massively with the growth of the Internet and countless new digital platforms. It is the second action-related question with which I am concerned in this chapter, and for which I use the term “media ethics”. I mean media ethics to be distinct from, for example, Habermas’s reflections on the adequacy of the mediated public sphere for democratic functioning.