The simplest answer is if the pace is too slow, you can add more cuts and more media to watch, hear or judge in a given period of time. If things are moving too fast for your audience to grasp, eliminate some clips and stay with a shot longer. (Of course you’ll need source material that allows you to do this.)

The timeline in Figure 49-2a shows a 30-second segment of a video taken at a local car show. Each of the shots is a 10-second slow pan, wide shot of a car. The cars themselves are interesting, but the pacing of the video as it’s currently cut will be somewhat boring. Each shot has similar framing, similar length and similar move. While they do a decent job of showing the car, this approach will likely appeal only to a real car buff with an appreciation for the subject.