A PlayStation 3 exclusive title, LittleBigPlanet was the first game created by Media Molecule, a development studio started in 2006 in Guildford, England. LBP, as LittleBigPlanet is commonly abbreviated, was published by Sony Computer Entertainment Europe, with a North American release on October 27, 2008. From the game’s first public presentation by Sony executive Phil Harrison at the Game Developers Conference in the spring of 2007, LBP has garnered almost religious fervor among fans for its genrebending style and gameplay. LittleBigPlanet offers a distinctive, fresh, and decidedly unconventional approach to what a console game can be.