In 1978 the Parisian press carried a display advert for a new product: a ‘communication of general interest’ in which the Eurocom group announced the birth of its new subsidiary Eleuthera. At the top in big letters: ‘The society of communication is beginning.’ And underneath: ‘The society of production was yesterday. The society of consumption is today. But for how much longer? Tomorrow will see the apogee of the society of communication. A society where relations between people…become more and more complex. And therefore more and more important. It needs organising.’