ABSTRACT
Investigations of children’s familiarity with alcohol have tended to concentrate on the assessment of children’s visual identification of alcoholic beverages (Penrose, 1978; Jahoda, Davies and Tagg, 1980; Noll, 1983; Greenberg, Zucker and Noll, 1985; Gaines et al., 1986; Miller, Smith and Goldman, 1990). Taken together, these studies have typically shown that even young children are able to recognize and identify various types of alcoholic beverage, either from photographs of bottles or from actual empty and unlabelled bottles. Furthermore, while some researchers have reported a significant relationship between parental drinking habits and various aspects of children’s alcohol cognitions, including familiarity (Noll and Zucker, 1983; Greenberg, Zucker and Noll, 1985; Casswell et al., 1985), others have found no evidence to suggest that such an association exists (Penrose, 1978; Jahoda, Davies and Tagg, 1980).
