It has already been said, more than once, that this book is not about development. But it is about change. It has also been noted that the book is not a structural interpretation of the Global South. However, it does take cognisance of the structuring contexts within which people live. This chapter fleshes out these two areas. First, it seeks to unravel the social and cultural frameworks that contribute to the structures of life. Second, it aims to illuminate modernity and the process of modernisation and how this is changing lifestyles and the expectations and aspirations that inform people’s actions.