With the last decade, cultural studies has become something of a boom indus­ try. Bookstores have scurried to set up cultural studies displays that house the growing collection of texts now published under its theoretical banner. Within universities and colleges, cultural studies programs appear with growing frequency in traditional disciplinary departments and in new inter­ disciplinary units as cultural studies becomes the “umbrella of choice” among younger academics.1 Large crowds attend cultural studies symposiums at aca­ demic conferences. Moreover, as the favored sites of cultural studies have shifted from England to Australia, Canada, Africa, Latin America, and the United States, it has become one of the few radically innovative fields to have traveled across multiple borders and spaces, loosely uniting a diverse group of intellectuals who challenge conventional understandings of the relationship among culture, power, and politics. Far from residing in the margins of a spe­ cialized discourse, cultural studies has more recently attracted the interest of both the popular media and established press.