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Relationship marketing and the not-for-profit sector: An extension and application of the commitment–trust theory
DOI link for Relationship marketing and the not-for-profit sector: An extension and application of the commitment–trust theory
Relationship marketing and the not-for-profit sector: An extension and application of the commitment–trust theory
Edited ByAdrian Sargeant, Walter Wymer Jr
Edition 1st Edition
First Published 2007
Imprint Routledge
Pages 23
eBook ISBN 9780429241000