Yet the political analyst must get beyond these negative (and shallow) stereotypes. The personality of political leaders, those assertive top-level operators who gain and wield power, will clearly affect the institutions they head and mold. We earlier referred to career political activists as Influentials.1 They staff and run the major institutions of society. Since their power far outstrips their small numbers, we must learn who they are and what they are like. Could they really be the stupid, immoral crooks imagined by Twain and the rest of us?