ABSTRACT

There can be no mistaking the prominent role that television plays in contemporary American family life. Three of four American households have at least two television sets. The average household has the television on about eight hours per day; the average adult watches more than four hours per day. Television viewing dominates leisure activities and, because of its near ubiquity in contemporary households, television is part, either in the foreground or background, of most in-home activity (Television Bureau of Advertising, 2004).