ABSTRACT
Theoretically, if media firms with increasing demands are to flourish among their competition, economic concepts must be strategically integrated to operate a financially solvent operation. In his seminal work on economics, Samuelson (1976) defined economics as “The study of how people and society end up choosing, with or without the use of money, to employ scarce productive resources that could have alternative uses, to produce various commodities and distribute them for consumption, now or in the future, among various persons and groups in society” (p. 3). Consequently, economics is primarily concerned with what is produced, the technology and organization of how it is produced, and for whom it is produced (Owers, Carveth, & Alexander, 2004).
