ABSTRACT
From its explosive development in the last decade of the twentieth century, the World Wide Web has become an ideal medium for the dedicated sports fanatic and a useful resource for even the casual fan. Its accessibility, interactivity, speed, and multimedia content are triggering a fundamental change in the delivery of mediated sports, a change for which no one can yet predict the outcome. Like an unanticipated child, the newest member of the sports media family has disrupted everything. Family roles, once clearly established, are shifting as the older siblings-newspapers, magazines, radio, television, VCRs, and even computers-adjust to this new invasive presence.
