ABSTRACT
An analysis of a week of broadcast and basic cable programming during June 2004 using TV Guide magazine for the 35th largest television market in the United States (Greenville, Spartanburg, Anderson, SC; Asheville, NC) illustrates the volume of sports on television (Bryant, Brown, & Cummins, 2004). Although the publication underreports daytime programming, 532 sports programs were listed, serving up 38,675 minutes, or nearly 645 hours, of content. Given that a week has only 168 hours, not only are sports on 24/7, sports aficionados typically have several viewing choices at any given time. Table 5.1 displays a breakdown of the content types available during this sample week. Table 5.2 shows these types by parts of the programming day.
