ABSTRACT
The contribution of sports to media is difficult to overstate. In terms of content, hundreds of television and radio programs and networks, magazines, videogames, and newspapers focus on sport, as do hundreds of thousands of Internet sites. The seemingly insatiable appetite for sports content long ago extended from game or event coverage to reviews, previews, and “inside” information. The consistently growing importance of sports also is demonstrated by the expanding amount of fantasy sports information, lifestyle content, and even fictional content related to sports.
