There are many reasons for tourism stakeholders to embrace climate change and carbon management as a key challenge. A selection of arguments are discussed in the following in more detail to create a normative basis for this book, including (1) moral dimensions of climate change mitigation, (2) the vulnerability of the global tourism industry to climate change, (3) rising energy costs as an increasingly important factor in operational costs, (4) the low efficiency of current tourism operations, where much energy is wasted, (5) emerging climate policy seeking to make GHG emissions more expensive, (6) growing public awareness of climate change and expectations for businesses to engage in mitigation, and (7) the importance of an understanding of climate change and its consequences for longerterm strategic planning.