F OLKLORE, the orally transmitted traditions of any given group ofpeople, has rarely been considered by communications scholars,remaining the province of anthropologists and specialized folklorists. Yet the transmission and maintenance of folk traditions are clearly complex communication processes that are important in constituting the worldview of any culture. According to Bascom (1954), in a classic statement on the functions of folklore, folklore serves to educate, to validate culture, to maintain conformity, and to serve as an outlet for wish fulfillment.