ABSTRACT
To set up your own panel is very easy. Just write a questionnaire in HTML, publish it on the Internet and attract some visitors. Make sure that one of the questions is about the email address of the visitor. After a month you write a new questionnaire, publish it again on the Internet and send the previous respondents an email with the link to the questionnaire. That’s it. Now you are the proud owner of your private panel. What if not every one of them responds? No problem. Based on the information of the first questionnaire you know so much of them that you can easily fill in the questions yourself. It’s not only easy, it is also fun. And when you finally become bored of your panel you can also make a profit by selling the email addresses, along with the information, to a local direct marketing firm.
